Teams build a company. Make real decisions. See what happens.
A simulation where participants run their organization for up to 5 years. They choose their strategy, invest their budget, and tackle crises. Every choice has consequences — immediate and also in later quarters. Used by 100+ organizations since 1998. Works for groups from 4 to 100+ participants.
Or scroll down for details.
Why this works
Fits your schedule and group size
Do you have 3 hours? Run a condensed session starting in year 3. Have a full-day or multiple days? Start from scratch in year 1 and let teams build everything themselves.
Works for 4 people, works for 100. Mix languages within the same session if you're training international teams. The simulation bends to fit your situation.
Decisions that feel real
Invest heavily in marketing, but neglect your processes? Customers complain. Hire too fast? Your culture suffers and costs explode. Ignore employee development? Watch your best people leave.
Everything connects. Just like in real organizations. Built on the INK management model used by leading companies across Europe.
Mistakes are the whole point
Teams can fail spectacularly. That's where the learning happens. One team last month went bankrupt in year 2 because they expanded too aggressively. Another recovered from near-failure by pivoting their entire strategy.
No real money lost. No actual employees fired. But the lessons? Those sticks.
See everything at a glance
The 'organization eye' shows health across 9 areas instantly — finances, yes, but also employee satisfaction, customer loyalty, innovation, and societal impact. You can't game the system by optimizing just one metric. Balance matters.
How it works
Teams invent their company
Sell solar panels to schools? Run a consulting firm for hospitals? Launch a coffee subscription service? Teams decide what their company does, who their customers are, and what makes them different.
Depending on your time, start fresh in year 1 (they build everything) or jump into year 2 or 3 (company already exists). Mission: grow it and leave it stronger than you found it.
Every quarter = tough choices
You have 10 energy points. Nearly 100 ways to spend them. Launch a marketing campaign (costs 3 points). Upgrade your production process (2 points). Train your people (2 points). Buy new equipment (4 points).
Can't do everything. Have to prioritize. And some choices only pay off quarters later — or backfire if you ignored something else. Then a crisis hits: key employee quits, supplier goes bankrupt, new competitor enters. Now what?
Numbers that tell the story
After each quarter: full report. Revenue, costs, customer satisfaction, employee morale, market position. The organization eye shows all 9 areas colour-coded — green means healthy, red means trouble.
Year 1 gives you basic numbers. Year 2 adds more detail. Year 3 gives you the full management dashboard, just like a real company.
The debrief is where it clicks
After playing, teams talk through what happened. Why did that strategy fail? What would we do differently? How did we work together when things got chaotic?
Then you connect it to whatever you're teaching — leadership principles, change management, HR strategy, quality improvement. The simulation gives them the experience. You help them extract the lessons that matter for their work.
What does it cost?
Simple and transparent
A team costs €100. How many teams you need depends on your number of participants.
From participants to teams
Group size influences team dynamics and effectiveness of decision-making
All prices are exclusive of VAT
Why external facilitators choose this model
No expensive licenses or subscriptions. You only pay for teams when you require them. Set your own rates with clients.
Example session:
- • 20 participants split into 4 teams of 5
- • You purchase 4 teams at €100 each = €400
- • You charge your client for a full-day program (typical rates: €1,500 - €2,500)
- • Your costs stay fixed regardless of your pricing
Teams don't expire. Use them whenever you're ready. As long as you purchase at least once per year, all credits remain valid indefinitely.
Who uses this?
Three types of facilitators find this useful:
Educators teaching business, management, or organizational development. Your students read about strategy and HRM — but until they’ve made those decisions themselves and watched a company thrive or tank, it stays abstract. This makes it concrete.
Consultants and trainers who help organizations improve. Your clients know they need to change, but they don’t always see how everything connects. Let them run a company for a day. They’ll figure it out.
L&D professionals running leadership or management development programs. You need something more impactful than slides and case studies. Something where people actually struggle with tradeoffs, argue about priorities, and face consequences.
Common uses
People deploy this for:
- Program kick offs — Create a shared experience everyone can reference for the rest of the program
- Leadership development — Let future leaders make the kind of decisions they’ll face in 5 years
- HRM training — Show how hiring decisions, compensation, and culture affect everything else
- Change management — Experience why change is hard and what makes it work
- Quality improvement programs — See how process changes ripple through an organization
- Consultant training — Sit in your client’s chair and feel what they’re dealing with
Works for different levels
Students getting their first taste of business. Employees learning to think beyond their department. Managers learning to juggle competing priorities. Executives practicing board-level thinking. It scales.
Two ways to start
New to TMC? Get the starter package
Next session: Thursday, March 5, 2026
6-hour hands-on training where you play it yourself and learn to facilitate. Includes 4 teams so you can run your first sessions immediately. Plus 2 hours of personal coaching for your first deployment.
Experienced facilitator? Jump right in
If you have experience with facilitation or teaching and knowledge of (aspects of) organizational development, you can get started with TMC right away. Let's discuss your situation.
Trusted by higher education, government and business
Used since 1998 by universities, government agencies, and training firms. Built on the INK management model that organizations across Europe use for performance improvement.